Search Engine or Directory?

Getting your site listed in search engines and directories is an important part of building a successful site. Most people tend to think of search directories and engines as one in the same. However, they are actually both quite different. The only similarity between the two, in fact, is that they both serve the same purpose: to help people find web sites of interest to them. In this newsletter, we will talk about the various search engines and directories, what their differences are, and why each is essential to delivering traffic to your site.

Search Engines:

By far the most popular search engine around is Google.

Other search engines include Yahoo and MSN, LIVE.

Directories:

Probably the most popular example of a directory is Yahoo Local.

Other directories include: https://directory.webnode.com OR www.arperture.com

The Differences between Search Engines and Directories

Difference #1:
Search engines are run by robots; directories are
run by human editors

The most notable difference between search engines and
directories is that search engines aren’t updated by human editors like directories are. Instead, search engines are updated bi-monthly or monthly by robots—spiders and crawlers. What are spiders and crawlers? They are programs written by programmers at a particular search engine that basically locate a page, browse it, and then reports back to the search engine’s database what keywords and links are found. What is found is then listed on the search engine.

Directories, on the other hand, are completely updated by human editors and web surfers, What usually happens is that a person submits their site OR MEDIA to the directory CATEGORY and then the editor will visit the site and see whether or not it is worthy of being listed in the directory. If it is, it will be grouped with other relevant sites in the directory. If not, it won’t be listed at all. Directories are typically harder to get listed in than search engines are for this reason. Human editors won’t allow in unworthy sites; search engine bots will. Directories are usually updated very frequently by the editors.

Difference #2:
Search engines are free to get listed in; some directories are not

Many directories charge money for each submission but the traffic they generate should pay off. Search engines never charge a dime because their bots are solely responsible for listing web sites. But if you want to be at the top of the search engine you have to PPC (Pay Per Click) There are, however, free directories which you can submit your site to but what you want is to be featured by some of the best traffic generating ones around, and you can tell if the site generates traffic simply by installing the www.Alexa.com toolbar which displays the traffic rank of every site that is inside its search system.

Difference #3: 
Search engines are more popular and more used but you cant get featured unless you PPC. Directories will feature your link for a very minimal fee. (usually $20/year which is not to costly) Search Engines 'PPC' campaigns can cost in the upwards of +100/month.

People want convenience. Search engines and directories offer this. All people have to do is type in a keyword into the search engine and relevant sites come up. Search engines are over rated in my opinion and there "corporated" (A word I just made up.) which means there chock full of spam from big corporations, and trying to compete with them is just impossible. Did you know that +15% of the world searches in directories either for a change of search or for a more direct choice of what there looking for, were talking millions of people or potential customers.

Difference #4:
Directories have listings grouped together by topic; search engines can sometimes be disorganized and full of spam.

When someone visits a directory, all they have to do is choose a category that interests them. Then, all the sites are relevant to that category will come up on the page. While search engines are usually effective, unrelated listings can sometimes come up in a search for a particular thing. There’s nothing worse than doing a search for cars and having an unrelated listing for cats come up. Unfortunately, this is occasionally the case with
search engines because they are updated by robots, not humans.

Why are Search engines and Directories important to your site?

There are a few reasons for why both are important to your
site’s traffic. The most obvious reason is that the more you are
listed, the more likely it is people will visit your site. If
people see your site in both search engines and directories,
they are more likely to visit it than if they just saw it in a
search engine.

Even though directories aren’t as popular now, they are still
well-used by people because they neatly group together sites in a particular category. So if you run an online web design business and are listed in the web design category of the directory, everyone who looks for web design in that directory will see your site. 

Search engines are also important to your site because they will show your site if a particular keyword(s) is typed into the engine. If your site is listed in both directories and search engines, you will have more traffic than if your site were listed in one or the other. 

Be sure to do whatever it takes to ensure that your site gets
listed in both and you will reap the benefits.

To your success,
https://www.phxsearch.com

P.S.
Visit https://a1surf.arperture.com and download Submit Wizard for FREE!!! Search engine bots and easy directory submission make it quick and painless for your site to get maximum exposure from both of these wonderful tools. So go ahead and take the steps necessary to get listed!!

Written by: 
Michael Gene Pickett Jr